5A Design is an independent digital studio based in Rome.
We design and build beautiful brands, useful digital products and pleasing service experiences for clients near and far, big and small.
Recent projects

Fatto in casa da Benedetta \ Redesign and dev
We took care of the redesign of fattoincasadabenedetta.it the site where Benedetta Rossi shares recipes, ideas and smart tips for those looking for inspiration and suggestions in the kitchen.
User and Market Research \ Information Architecture \ Visual Design \ Interaction Design \ Full responsive Experience \ Frontend and Backend Development

Conti Editore \ Redesign and dev
We have redesigned and developed the sites of Guerin Sportivo, Autosprint, Motosprint, Auto and In Moto by investigating with passionate people their reading habits and consultation of online news.
Design Sprint \ Information Architecture \ Visual Design \ Interaction Design \ Full responsive Experience \ Frontend Development (React / NextJS)

Internazionali BNL d’Italia \ Redesign and dev
5A’s team gives the ATP/WTA Tennis Tournament website a usable and appealing digital Design to optimize the reading experience and the mobile usability.
User and Market Research \ Information Architecture \ Interaction Design \ Mobile Experience \ Art Direction \ Visual Design \ Design System \ Content Design \ Frontend and Backend Development \ Mobile Dev

Corriere dello Sport and Tuttosport \ Redesign and dev
We took care of the redesign of the sites of Corriere dello Sport and Tuttosport. We have enhanced the value of cheering to make people live sport wherever they are.
Design Sprint \ Information Architecture \ Visual Design \ Interaction Design \ Full responsive Experience \ Frontend Development (React / NextJS)

ConTe.it \ A new brand positioning and a new identity
The brand identity for the insurance and financial services company, clear, digital and convenient.
User and Market Research \ Brand Strategy and posiotioning\ Brand identity \ Art Direction \ Visual Design \ Tone of voice

Patria Indipendente · Anpi \ Redesign and dev
We accompanied Anpi's periodical in its transformation to digital. We started from the needs of readers and the needs of the editorial staff to improve the experience of using the content.
Digital trasformation \ Information Architecture \ Visual Design \ Interaction Design \ Full responsive Experience \ Frontend and Backend Development (Wordpress)

Credito Cooperativo · Federcasse
Data, information, news and best practices to design the digital knowledge sharing platform of the national federation of “BCC” Banks
Design Sprint \ User research \ Digital trasformation \ Information Architecture \ Visual Design and Design System \ Cross Touchpoint Design \ \ Frontend Development

ConTe.it · Chatbot
We have translated ConTe.it's new tone of voice into Toni: the multichannel ChatBot able to understand, interact and organize the online insurance communication flows with customers and prospects
Design Sprint \ User research \ DialogFlow setup \ Development \ System integration
Selected projects (clickable soon)

Flying Tiger Copenhagen’s \ Customer experience
5A’s team used experience design and technology to provide a web application that would easily collect customers’ traffic and behaviour to improve their in-store experience and to enhance its profit.
Data Analysis \ Retail Experience \ Interaction Design \ Visual Design and Design Systems \ Frontend and Backend Development

ConTe.it \ Website
Together with ConTe.it, we’ve designed its new website. Starting from data and user research we delivered a fresh design language including color scheme, new illustrations and iconography language.
User and Market Research \ Visual Design \ Interaction Design \ Mobile Experience \ Usability Test \ Frontend and Backend Development

Gesuiti \ Digital Style guide
5A Design team and Kaleidon framed the new digital style guide for the Jesuit Euro Mediterranean Province. Based on Jesuit’s actual brand identity, we designed and normalized every aspect of the Euro Mediterranean Province’s upcoming website.
User research \ Visual Design and Design Systems \ Frontend Development

Fondazione TIM \ Website
5A Design team and Cappelli Identity Design worked together to restyling the Fondazione TIM’s website. 5A Design suggested a new information architecture based on specific topics and designed the the new visual language including micro interaction.
Information Architecture \ Visual Design \ Interaction Design \ Mobile Experience \ Frontend Development

Il Riformista
Totally rethink a newspaper thinking about the experience of using and reading it on paper integrated with digital touchpoints. From rebranding, to layouts for presses, to web and mobile optimized and integrated with advertising.
Brand identity \ Art Direction Print+Digital \ Fully Editorial Design \ Interaction Design \ Full responsive Experience \ Frontend and Backend Development (Wordpress)

#velodicoio
Helping the National Office of the Catholic Youth Ministry to design and develop the survey that wants to find out dreams and fears of young people.
Interaction Design \ Wireframe and Rapid Prototyping \ Mobile Experience \ Art Direction \ Visual Design \ Frontend Development + D3.js

ConTe.it \ Customer Experience
Mapping out the customer journey to understand key touchpoints across all channels and to identify gaps in the customer experience of ConTe.it.
User and Market Research \ Usability Test \ Visual Design \ Persona Development \ Customer Journey

Chiesa Cattolica
5A Design provides a new look and feel to Chiesa Cattolica’s brand and its Liturgical National Offices.
Brand identity \ Art Direction \ Visual Design \ Design System

ConTe.it Careers
An international brand shares its vision of Great Place to Work in the digital era.
Content Strategy \ Information Architecture \ Interaction Design \ Art direction \ Visual Design \ Content Design \ Frontend and Backend Development

Chiedilo a loro
Improving digital and mobile experience of the official site CEI 8xmille which promotes every year selected stories of christian charity.
Heuristic Evaluation and Expert Review \ Interaction Design \ Mobile Experience \ Visual Design \ Frontend and Backend Development \ Mobile Dev

Chiesa dei SS. Apostoli - Firenze
Bringing an immersive and rich experience into the Church of the Apostles in Florence.
User and Market Research \ Information Architecture \ Interaction Design \ Wireframe and Rapid Prototyping \ Mobile Experience \ Wayfinding System \ Art Direction \ Visual Design

Beweb
The new Beweb web site offers its users a simpler access historical, artistic, architectural and library heritage resources of the Italian dioceses.
User and Market Research \ Information Architecture \ Interaction Design \ Wireframe and Rapid Prototyping \ Mobile Experience \ Art Direction \ Visual design \ Design System \ Content Design \ Persona Development
We do
We help brands, companies and innovative startups to frame their way to market any business online according to people’s expectation.
Services
5A Design has been betting on honesty and transparency since 1999. Builds authentic and meaningful relationships to continually establish trust between product/service and customer.
Research
- User and Market Research
- Facilitation Workshop
- Co-design Worksession
- Analytics and Insights
- Data Analysis
- Heuristic Valuation and Expert Review
- Usability Test
Strategy
- Brand Strategy
- Digital Transformation
- Digital Marketing
- Business Innovation
- Technology Innovation
- Product Strategy
- Content and Social Strategy
Experience
- Information Architecture
- Interaction Design
- Wireframe and Rapid Prototyping
- Service Design
- Mobile Experience
- Conversion Rate Optimization
- Retail Experience
Design
- Brand Identity
- Art Direction
- Visual Design and Design Systems
- Cross Touchpoint Design
- Campaign Design and Management
- Copywriting and Editorial
- Content Design
Technology
- Frontend and Backend Development
- Web and Mobile Dev
- Multi-Platform Apps
- E-Commerce
- Responsive Email
- Style Guide and Pattern Library
- Multi Channel Testing
5A Lab
A question of mindsets.
We’re interesting in keeping up with emerging
technologies and innovative methodologies.
Lean Team
We keep up with emerging technologies, innovative methodologies, we like to think we have a positive impact on people, society and the planet.
Our team members are multi-disciplinary professionals. We are a small team that works on big challenges in order to design and deliver timeless and meaningful solutions with real purpose and value.
Fresh talent needed. If you have the passion, the curiosity and the desire to accomplish
great things, we want to meet you.
Join us.